Sunday, March 21, 2010
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  • Someone turns 50 every 7.6 seconds
  • Those 50 and older have a per capita income that is 26% higher than the national average
  • 74% of adults, ages 50-64, and 69% of adults over 65 are dedicated weekend newspaper readers
  • Newspapers and magazines are preferred sources of consumer information for this population
  • 80% of all commercial travel is done by those 50 and older
  • 77% of all assets and more than 50% of all discretionary income are held by those 50 and older
  • 80% of personal wealth in financial institutions is owned by those 50 and older
  • 50% of all credit cards in this country are owned by people 50 and older
  • At age 50:  80% have at least one living parent and 27% have both living parents
  • Ages 50-64:  70% are not retired; 15% are retired and working; only 15% are completely retired
  • Ages 65+:  21% are not retired; 25% are retired and working; 54% are retired
  • 70% of all Money Market Accounts and Certificates of Deposit are held by those 50 and older

 
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